Louis Grenier is a marketing consultant whose stated mission is to “fight marketing bullshit,” which he does with his company Everyone Hates Marketers, and a podcast by the same name.
After three years and 200 interview-style podcast episodes, Louis realized he was forgetting who his guests were even five episodes ago. So in March 2021, he decided to refresh himself, and his show.
New episodes are shorter, in monologue format, and focus around one marketing lesson, rather than on a guest. In these episodes, Grenier re-packages clips from his past interview episodes and cites examples from books and other sources. It really works for the listener, even if you never heard the original interviews. And it’s working for Louis, as a way to showcase his own marketing know-how. Among other topics, Louis and Jay discuss developing a personal brand and host persona, and how to make your podcast stand out in a crowded field.
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LEARN MORE ABOUT 3 CLIPS HOST JAY ACUNZO
Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at jayacunzo.com
LEARN MORE ABOUT CASTOS
3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit castos.com
INSIDE THIS EPISODE:
Everyone Hates Marketers can be found here: everyonehatesmarketers.com/podcast
Follow Everyone Hates Marketers host Louis Grenier on Twitter here: twitter.com/LouisSlices
Follow 3 Clips host Jay Acunzo on Twitter here: twitter.com/jayacunzo
From Play It Forward: This week’s recommended podcast is The Marketing Meetup: themarketingmeetup.com/podcast-2/
This episode was produced by Andrea Muraskin. Learn more: https://andreamuraskin.com
Theme music provided by Cardboard Rocketship: https://open.spotify.com/artist/5TzmK85fEdotyi2mu582Sm
Thanks for listening!