On this episode of the Audience podcast, Matt talks with Arielle Nissenblatt about building a community around your podcast. There are so many great takeaways from this episode, from community engagement to building an audience, podcasting habits to monetization. Arielle lends her expertise in answering Matt’s questions about podcasting and Twitter.

Arielle is a podcast expert in every sense of the word. She founded the EarBuds Podcast Collective in 2017, a podcast recommendation engine which sends a themed newsletter (including five podcast episodes centered around that theme) each week. She has also been the emcee for the Outlier Podcast Festival, attended the Salt Institute in Portland, ME for documentary studies, and has worked with podcast industry leaders to establish the Podcast Taxonomy system. The Podcast Taxonomy system aims to systematize roles for audio and podcast production.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

  • Mental investments to building community
  • Where to house your community
  • Questions to ask to establish what your audience and peers want
    • Beta testers as community members
    • Where is your audience most active?
  • Getting through the overhead of customers that know nothing about podcasting
  • Engaging and gripping content
  • Monetization and independent creators
  • Arielle’s podcasting and Twitter habits


Arielle Nissenblatt on Twitter: https://twitter.com/arithisandthat?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Arielle Nissenblatt’s website: https://www.ariellenissenblatt.com/

Castos Academy: https://academy.castos.com/

Castos, private podcast: http://academy.castos.com/private/

Castos, website: Castos.com/

Castos, YouTube: https://www.youtube.com/castos

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw

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