Audience

When to use a “Trailer Episode” and when to use an “Episode 0”

On this episode of the Audience podcast, Matt and Stuart talk about the differences and the importance of having a trailer episode or an “Episode 0.” Are they different things? The short answer is yes. The long answer involves the reasoning for using one or the other, as well as the length and content of this initial episode. Depending on the format of your podcast, you may benefit from either having an Episode 0 or a trailer. 
Listen in to get tips on how to make both of them well, suggestions on which to use depending on the content of your podcast, and why they are so beneficial. Remember the beauty and the challenge of podcasts: There are no rules but there should be an episode 0.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:

Episode 0 definition and examples
The hows and whys of an Episode 0 or a “Rally Cry” episode
Trailer definition and examples
Why you need one or the other for your podcast
How Episode 0s helps podcasts as well as podcasters
“The Voices of Scranton” and “The Watercooler”
The number of episodes or minutes you need in order to make a trailer
Can you skip having either of these types of episodes?
Less is more when it comes to intros
Stuart’s favorite Trailer and Episode 0

Resources/Links:
Castos Academy: https://academy.castos.com/ 
Castos, private podcast: http://academy.castos.com/private/ 
Castos, website: Castos.com/
Castos, YouTube: https://www.youtube.com/castos  
Clubhouse video:

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Gary Arndt on winning with short form podcasts + TikTok

What is a travel photographer to do when the entire world shuts down? Turn to podcasting and TikTok, of course. Gary Arndt was owning the space of travel photography until the global pandemic put an end to his plans. Now he’s taking on the podcasting world with his podcast, The Everything Everywhere Daily Podcast.
But Gary did not let that break him. Gary has been a content creator for many years and today he shares some of his expertise about how to create podcasts people love. He gives his advice on how to get your first thousand downloads, how he utilizes TikTok, and the benefits of having a short-form podcast.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:

Gary’s journey from the pique of his travel business, to rock bottom, and back again 
The idea and launch of Gary’s history podcast
Is a social media presence good enough to have a successful podcast?
How Gary utilizes TikTok and Instagram
The correlation between TikTok views and podcast downloads
Content that keeps being produced and what people care about every day
How to get your first thousand downloads
The next steps in monetization after ads
The difficulty and benefits of short-form podcasting 

Resources/Links:
Everything Everywhere: https://everything-everywhere.com/ 
Castos Academy: https://academy.castos.com/ 
Castos, private podcast: http://academy.castos.com/private/ 
Castos, website: Castos.com/
Castos, YouTube:

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Data Doesn’t Have to Be Scary w/ Alexandra Mannerings

Podcasting can be a really great medium for breaking down long-held ideas about a certain topic. 
On this episode, Sam is joined by Alexandra Mannerings of the Heart, Soul, and Data podcast to learn about how she is using her show as a platform to start conversation with organizations and individuals who may have been adverse to all things data in the past while opening new opportunities for her business.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:

Why analytics and data scares everyone and how Alexandra has made it accessible 
How do you use analytics to make the world a better place
Nonprofits and their relationships with data
Data doesn’t have to be evil or scary; you can use data to make your life easier
How you can use data to support your mission
Data being personal rather than process
What are value driven analytics and why they are important
The two-way street of having a guest on your podcast
Alexandra’s podcasting process
The longer term vision of the Heart, Soul, and Data
What data Alexandra uses when making goals for her podcast

Resources/Links:
Alexandra’s company, Merakinos: https://merakinos.com/ 
Heart, Soul, and Data podcast: https://heartsouldata.com/ 
Merch store for the podcast: https://heart-soul-data.myspreadshop.com/ 
Castos Academy:

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Automations Engine and ConvertKit Integration

Castos’ private podcast automation makes it easier to make changes to subscriptions, engage with your audience, and make sure your content is secure. Today, Craig and Matt talk about Castos’ newest integrations and what it will mean for podcasters interested in private podcasting. The team is ecstatic about the ConvertKit integration which will allow podcasters to do wonderful things with their private podcasts. 
The crew at Castos has been working hard to deliver some of the most requested integrations and features to help podcasters succeed. Craig talks about a few of those things including the newest integrations like ConvertKit, added security, and the endless possibilities for your podcast.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:

ConvertKit integration for private subscription
Coming soon: Stripe, Podia, and Teachable
The new branding and website at Castos
Using private podcasting in conjunction with something else
Working natively with the tools you always use
Tools that are better than Patreon
The security of your private RSS feed
Turning ebooks into (exclusive) audiobooks
The ability to engage with your listeners

Resources/Links:
Give feedback on what integration you want to see next: https://feedback.castos.com/ 
Castos Academy: https://academy.castos.com/ 
Castos, private podcast: http://academy.castos.com/private/ 
Castos, website:

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Let’s put on a show

Why do I want to start a podcast? What should my podcast be about? What do I want to get out of podcasting? These are the questions we’re talking about today on Audience. 
Peter Link, CEO of Watchfire Music, joins us today, to talk about how to put on a good show. Peter goes over his process from concept to post-production, and how he uses his experience as a composer and lyricist when he produces his podcast, Scattershot Symphony. He also talks about how podcasting has helped him and why he loves it so much. 
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:

Why it is all about the story
Using your favorite podcasts as inspiration
How to bring your unique spin to a podcast
The importance and power of a title
How to repurpose your material for use in a podcast
The curation of a concept for an episode
Writing for the ear and performing a narration

Resources/Links:
Watchfire Music: https://watchfiremusic.com/
Scattershot Symphony, the Music of Peter Link: https://watchfiremusic.com/podcast 
Castos Academy: https://academy.castos.com/ 
Castos, private podcast: http://academy.castos.com/private/ 
Castos, website: Castos.com/
Castos, YouTube: https://www.youtube.com/castos  
Clubhouse video: https://www.y

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Craft Beer & Conversation: The Perfect Recipe for A Podcast w/ Joseph Bennecke

Today on the Audience podcast, Sam Chlebowski brings you the latest episode of the Castos Creator’s Spotlight series. In this series, Sam talks with content creators (just like you) about where they came from, where they’re going, and also their tips, tricks, and advice for new podcasters. 
In this episode Sam is joined by Joseph Bennecke from the Brews with the Homies podcast. In this episode, Sam and Joseph focus on building communities around podcasts and around beer. Joseph talks about how passion and friendship has fueled their podcast and how they are amassing a community around that passion. He gives tips on how to get started, how to build your audience, not to mention, a few tips on glassware as well.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:

How Joseph and Brews with the Homies got started 
The community around beer

Drinking it fresh versus collecting your favorites
How glassware and environment impact beer

Jumping in and getting started with your podcast

What should the format be?
Enjoying the process

Growth of the podcast and building the community

Open lines of communication
Utilizing giveaways 
Marketing techniques
Natural conversations versus scripted content
Joseph’s recording process

Resources/Links:
Brews with the Homies Podcast: https://brews-with-the-homies.castos.com/ 
Brews with the Homies Instagram: https://www.instagram.com/brewswth/

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Ushering in a community for your podcast w/ Arielle Nissenblatt

On this episode of the Audience podcast, Matt talks with Arielle Nissenblatt about building a community around your podcast. There are so many great takeaways from this episode, from community engagement to building an audience, podcasting habits to monetization. Arielle lends her expertise in answering Matt’s questions about podcasting and Twitter.
Arielle is a podcast expert in every sense of the word. She founded the EarBuds Podcast Collective in 2017, a podcast recommendation engine which sends a themed newsletter (including five podcast episodes centered around that theme) each week. She has also been the emcee for the Outlier Podcast Festival, attended the Salt Institute in Portland, ME for documentary studies, and has worked with podcast industry leaders to establish the Podcast Taxonomy system. The Podcast Taxonomy system aims to systematize roles for audio and podcast production.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:

Mental investments to building community
Where to house your community
Questions to ask to establish what your audience and peers want

Beta testers as community members
Where is your audience most active?

Getting through the overhead of customers that know nothing about podcasting
Engaging and gripping content
Monetization and independent creators
Arielle’s podcasting and Twitter habits

Resources/Links:
Arielle Nissenblatt on Twitter: https://twitter.com/arithisandthat?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor 
Arielle Nissenblatt’s website: https://www.ariellenissenblatt.com/ 
Castos Academy: https://academy.castos.com/ 
Castos, private podcast: http

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Nathan Gathright of Steno.fm

On this episode of the Audience podcast, Matt talks with podcast veteran Nathan Gathright about his latest venture: Steno.FM. The podcast 2.0 movement is bringing a lot of great things to podcasters and listeners. This also means transcripts. Descript is great for podcasters who need to work on their own podcasts, but what about listeners? There are a limited number of podcasting apps that have transcript features. Enter: Steno.FM. But we’ll let Nathan talk about that.
Matt and Nathan also talk about the future of podcasting, the latest in podcasting news, what’s going on with Apple, and Nathan’s tips for new podcasters.
If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.
Today you’ll learn about:

The story behind and development of Steno.FM
Where is the podcasting industry going?
Apple’s bumbling of podcasts
The “Twitter Tips” feature and getting paid 
Apple’s ruling and in-app purchases
Steno.FM and podcast transcripts
Why transcripts are so important to Nathan and why they should be important to podcasters
How Steno.FM works

Resources/Links:
Nathan’s Twitter: https://twitter.com/NathanG 
The Lightning Network: https://lightning.network/ 
Steno.FM: https://www.steno.fm/ 
“Apple must allow other forms of in-app purchase, rules judge in Epic v. Apple”: https://www.theverge.com/2021/9/10/22662320/epic-apple-ruling-injunction-judge-court-app-store 
Twitter Tips: https://blog.twitter.com/en_us/topics/product/2021/bringing-tips-to-everyone&n

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Behind The Scenes Of A Brand Redesign

In this episode Craig takes you behind the scenes with 3 Castos team members as we describe the process of the brand redesign we’re launching today. 

Recreating a brand, even after just a few years, is a major undertaking, but one that every brand (and yes, your podcast is a “brand”) should consider.  Taking the time to properly align your mission, vision, and goals with the actual visual elements that you put out into the world goes a long way towards conveying brand consistency and trust with your fans. 

Resources Mentioned In This Episode:
3 Hour Brand Sprint

Castos’ Tempo Style Guide

Castos Originals

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Thriving On Twitter with Bridget Willard

There aren’t many more well-understood growth channels for a brand’s audience than social media. But like a lot of things when it comes to growing your brand, it’s often not complicated, but it’s hard.

Twitter in particular is a favorite for brands (and let’s face it, your podcast is a ‘brand’ whether you’ve admitted it to yourself or not) to grow their reach and drive traffic back to a website.

Today Craig sits down with Bridget Willard, social media management pro, and someone who has been helping the Castos team manage their Twitter presence for the last few months.

The Castos team decided to invest in a dedicated person to help with social media management, and Twitter in particular, because they know that it’s vital to meet your audience members wherever they want to engage with you.

When it comes to podcasting we know this as listing in directories like Apple Podcasts, Spotify, Amazon Music, and Google Podcasts. But the conversation often goes on beyond just the episode, and for a lot of podcasters the social media platform of choice is Twitter.

In this episode Craig and Bridget talk through:

How Bridget approaches organically and genuinely growing a brand’s audience
Particular tools and frameworks that you can use to grow your own social media following
Why Twitter in particular is such a great platform for bringing traffic back to your website
Why connection and a sense of belonging drive everything that we do when it comes to marketing our podcasts
What the end goal of engagement on social media should be for us all

Hope you enjoy this conversation with Bridget. To find out more about her please check her out on BridgetWillard.com

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