Fresh Ears

Recording on location, with Greater Anglia

‘Life On The Lines’ is a Greater Anglia podcast that invites listeners to take an audible journey among majestic coastlines, phenomenal wildlife, breathtaking cathedral cities and magical market towns. Along the way, Katharine Kerr – the podcast’s presenter and producer – meets the people that make these Greater Anglia locations such unique and special places….

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Reaching young audiences, with WWF

‘Call of the Wild’ is the first podcast from WWF, and is aimed squarely at young audiences of below 35. This target influences everything, from host selection to scripting, guest recruitment and music choice. There’s a complex format involving famous names, WWF experts and epople onf the front line of climate change. All with the…

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SPECIAL ANNOUNCEMENT with Pacific Content

Fresh Air Production and Pacific Content are delighted to announce a new global partnership in response to brands’ demand for podcasts that speak to global audiences. Neil Cowling of Fresh Air & Steve Pratt of Pacific Content discuss the partnerhsip, what it means for clients and the future of podcasting. This is a short audio…

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Building a global partnership, with Pacific Content

Vancouver-based Pacific Content are a leading podcast services company, helping some of the world’s biggest brands create and promote compelling audio stories. Just like Fresh Air, they’re all about partnering with brands to tell stories that audiences love listening to. So it only felt natural that as the two leading podcast consulting companies in our…

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Developing formats, with Legal & General

In 2018, Legal & General started discussing how to encourage their customers to reconsider what ‘retirement’ meant to them. From this, Rewirement was born – a podcast which sees Angellica Bell chatting to retirees about how they’ve been enjoying their retirement, how they prepared financially and what their expectations of retirement were. Rewirement sets out…

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Exploring internal comms, with Hitachi

Hitachi have over 300,000 employees globally, so it’s crucial that they take imaginative and engaging approaches to their internal comms. From this need to engage with their huge workforce, People of Hitachi was born – a series which sees Emily Seaton-Potter meet Hitachi employeesfrom across the business to understand more about Hitachi’s approach to sustainability,…

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Creating an international podcast, with Velux

With more and more people stuck at home as a result of lockdown, Velux saw an increased interest in home improvement and air quality. In answer to this, they created Home, Improved, a podcast showcasing the positive impact of their designs on light, fresh air – and property value! The series set out to inspire…

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Attracting different audiences, with ABB.

How do you engage with to two very distinct, but different audiences … in a single series? That’s the challenge that ABB’s Robotics & Discrete Automation division set us. They wanted to appeal to industry experts, but also casual listeners who were completely new to the robot scene. ABB’s business is #2 globally, with a…

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Defining success

In the final episode of this Fresh Ears bonus season, we discuss perhaps the most important stage of podcast production – how to measure success. By creating goals for your podcast, you can then promote your work in a way that targets those goals head on. We hear from Martin Loat (Dog N’ Bone), Steph…

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Who should present your podcast?

As the next season of Fresh Ears approaches, we’re taking a look back at some of the most enlightening lessons we learned in Season 1. In this episode, we discuss the merits of different approaches to choosing the right presenter – the embodiment of your brand in podcast form. We hear insights from Lauren Boothman…

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